Gamification in a company involves applying game design elements and principles to business contexts and activities to make them more engaging and motivational. The goal is to inspire desired behaviors, such as enhancing productivity, fostering collaboration, or encouraging innovation, among employees.
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ALL ABOARD: The Power of Gamification in Natixis’ Onboarding
Natixis, in Portugal, presents itself as a Center of Excellence, whose mission is based on transforming traditional banking, developing innovative business solutions. Belonging to Groupe BPCE - the second largest French bank -, the company has in our country about 1,800 employees, a number that rises to 16,000 worldwide.
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