Customer loyalty
More reasons to take part. More reasons to return.
Create loyalty programmes that connect purchases, learning, referrals and challenges. Bring points, badges and rewards together in a branded experience, with clear rules and pathways adapted to your customers.
Loyalty with gamification
A relationship beyond the purchase.
A loyalty programme can give customers reasons to learn about your brand, take part and return. GFoundry combines activities, progression and benefits to build that relationship around your business objectives.
An illustration of participation and loyalty with gamification.
Participation with a purpose.
Align incentives with relevant behaviours: making a purchase, learning about a product, recommending your brand or completing an activity. Customers should understand what they can do, how they progress and what they can earn.
An experience that can evolve.
Follow preferences and participation patterns to adjust campaigns, content and rewards. Reviewing results helps you understand what creates interest and where the experience needs improvement.
Coupons, rewards and Marketplace
Benefits customers can understand and use.
Bring physical products and digital benefits, such as coupons and vouchers, into a catalogue adapted to your programme. The Marketplace gives customers one place to explore options and redeem rewards.
Targeted offers.
Create and share personalised coupons based on preferences and purchasing behaviour. Define who can use them and where they are valid, with online or in-store use according to your programme model.
A catalogue with clear rules.
Add your own or partner rewards and define their points cost, expiry and redemption conditions. Adjust options to customer levels and make benefits available immediately or after goals are reached.
A simple path to the reward.
The Marketplace centralises browsing and redemption. Digital benefits can provide immediate gratification; delivery and use of each reward follow the conditions defined for the programme.
Points, badges and achievements
Make each step forward visible.
Define ways to earn points and associate badges with transactions, referrals, achievements or other relevant interactions. Recognising progress gives the experience continuity between purchases.
Points and badges.
Reward purchases and specific behaviours. Display earned badges and use them to unlock benefits, adding recognition and a dimension of competition suited to your customers.
Achievements and goals.
Create pathways that respond to goals such as purchase frequency or customer lifetime value. Transaction, behaviour and participation data can inform personalised milestones, from simple tasks to achievements with several criteria.
Scan and earn
Recognise purchases through receipts and codes.
Scanning campaigns let you reward purchases through receipts or product codes. The feature uses AI to recognise and process this information, supporting the accumulation of benefits.
Scanning a receipt to take part in a campaign.
Participation starting with the purchase.
Customers scan a receipt or code to join a campaign wherever they are. This entry point brings the programme closer to behaviour already part of their relationship with the brand.
Without depending on POS integration.
This model can operate independently of the point of sale. Define accepted data, campaign criteria and allocation rules so customers can understand participation and validation.
Referrals
Build on your customers’ recommendations.
Referral programmes connect recommending your brand with achievements and rewards. Gamification adds a visible way to recognise customers who help others discover the programme.
Participation rules.
Explain what counts as a valid referral and how it is recognised. The connection between a recommendation, an achievement and a reward should be clear to participants.
Growth and the brand relationship.
Referrals can support customer acquisition and extend campaign reach. A reward recognises the recommendation and helps maintain the relationship with customers already taking part.
Learning and education
Knowing your brand can be part of the experience.
Combine educational content, product tutorials and brand stories in learning pathways. Completing steps can bring customers closer to a reward and give them reasons to explore new content.
Learning categories in GFoundry.
Pathways and quizzes.
Organise interactive journeys and use quizzes and challenges to test knowledge, reinforce learning and provide immediate feedback.
Microlearning.
Short tips, videos and infographics let learning fit into everyday life. A programme can connect these moments with points and achievements, bringing knowledge and participation together.
Frequently asked questions
Loyalty. Your questions, answered.
Does participation have to involve a purchase?
No. Your programme can recognise purchases, referrals, learning and other specific interactions. Rules should reflect your brand’s objectives and be clear to customers.
Which rewards can we offer?
Combine physical products and digital benefits, such as coupons and vouchers, in an adapted catalogue. Define points costs, expiry, redemption conditions and the benefits available for each customer level.
Do we need to integrate the point of sale?
Receipt and code scanning campaigns can operate without POS integration. Confirm the campaign model, data and validation criteria when configuring the project.
Which plan and configuration should we choose?
Confirm the modules, audiences, reward rules and service scope for your programme. The current plans provide a starting point for that conversation.