Gamification in a company involves applying game design elements and principles to business contexts and activities to make them more engaging and motivational. The goal is to inspire desired behaviors, such as enhancing productivity, fostering collaboration, or encouraging innovation, among employees.
Lack of employee motivation and alignment can cost companies millions. There are studies that quantify it. In an increasingly digital world, the solution may lie in concepts that are part of the daily lexicon of most of us. This is the proposal of GFoundry and Bearing Point.
BY: Ana Leonor Martins | PHOTO: Nuno Carrancho
With the goal of attracting, managing and retaining talent in an increasingly digital world, Leroy Merlin implemented a digital engagement platform – SOMA
Using gamification as a means to an end, GFoundry claims to manage "the employee talent cycle, always with the idea of putting the employee at the centre to align, motivate and commit them to the company's objectives".
The Learning Journey is a methodology that will revolutionise the paradigms of employee development, follow-up and retention, supported by learning and engagement technologies.