KPIs Gamification – Turn your teams’ performance into a game

And how these dynamics can be applied in different contexts

Challenge: Turn your teams’ KPIs into a game!

GFoundry is a leading digital solution for Employee Engagement through gamification. With our gamification engine, you can reward your community by defining goals, creating medals, building an ecosystem of virtual coins, providing competitions for various scopes, among other tools that add game elements to the employee’s journey in your organisation.

All these dynamics, when designed with a strong narrative and consistent with the organisational culture, can play an essential role in motivating employees, making their experience in the organisation much more dynamic and interactive.

Competitions Module

With the Competitions module, you can create competitions using your own data, and make your teams more aligned, motivated and resilient, creating individual, tribe or team dynamics.

Competition data can be easily updated through XLS files, or through external data integrations via API with other platforms.

What is Gamification?

Gamification is defined by the introduction of game elements in non-game contexts. Some of these elements may be medals, points, rewards, among other examples.

According to a Concur study, the use of gamification may increase employee engagement by up to 60%. In addition to stimulating a more dynamic work environment, gamification may also contribute to greater interaction between employees, increasing their productivity and performance. In fact, several studies have already proven that increasing employees’ connection with the organisation has a direct impact on their productivity, and also on the probability of employee retention in the medium/long term.

You can read more about GFoundry’s Gamification Engine here.

Four examples of competitions using different KPI’s

1. Commercial Teams: measuring sales, contacts and other objectives

Commercial teams in organisations are responsible for sales processes. Therefore, their goals are usually linked to sales volume, number of contacts made, number of contracts signed, among other examples.

With GFoundry, you can create monthly sales competitions, where the best performing employees can receive medals and rewards for their performance!

2. Call Centres: measuring the number of contacts and their effectiveness

In call centres, employees have concrete goals regarding the level of contacts they must make or respond to during their work period. Thus, it is important to motivate employees to be efficient in each of their calls.

With the GFoundry platform, you can create competitions for the performance of call center employees by the number of contacts made by each one, or even divided into teams.

For example, the competition may be organised by teams, in which each team gathers the number of contacts made by each individual member of the team. At the end, the team can be rewarded and recognised for its performance, while at the same time allowing for greater interaction between team members so that they can achieve the desired results.

3. Transports: Measuring performance of the deliveriees

The success of a transport company is measured, in part, by the performance of its deliveries. Therefore, it is essential that the incidences of driver deliveries are reduced to a minimum, so that the level of customer satisfaction is as high as possible.

With GFoundry, you can create competitions between drivers for the lowest incidences! This way, the ranking can position the drivers in ascending order of number of incidences per month, ensuring that you can reward and recognise the employees with the lowest number of incidences in their deliveries. You can see the example of DPD Portugal here.

4. Technical Teams: measure the performance of support services

In technical or support teams, the biggest challenges are linked to solving errors and problems in a given technical structure (better known as troubleshooting).

In order to motivate employees to solve more errors, and more efficiently, with GFoundry you can create competitions for the highest number of errors solved by each employee in a given period, in which you can reward and recognise the employees with the highest performance. This dynamic can have a significant impact on the response capacity that the technical teams can guarantee to their clients.

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Each module can be connected independently, but all communicate with each other to allow an integrated strategy.

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