Gamification in a company involves applying game design elements and principles to business contexts and activities to make them more engaging and motivational. The goal is to inspire desired behaviors, such as enhancing productivity, fostering collaboration, or encouraging innovation, among employees.
The choice fell on GFoundry and followed the design of the model best suited to the reality of Closer, ie, starting from the matrix platform created by GFoundry, was made the customization to the specific interest of Closer, namely through the co-creation made in several modules.