Care must be taken in applying gamification to one’s own brand. Companies need to be aware that gamification is not a panacea. The experience must be planned carefully and the overall design requires specialized expertise and an adequate framework which can offer a high degree of reliability.
To help you through we have summarised some of the existing frameworks into the following action points. We believe that with these simple guidelines your gamification project will be a success and rapidly provide you with the metrics you need:
1.Objective – what is the objective of this game dynamic? WHAT
At GFoundry we have identified 6 areas: